Home Buying and Selling Process

Research Objectives

 

Understand the interactions between home buyers/sellers and realtors during purchasing/selling process

Gain insights through understanding user perceived values and pain points

 

Opportunities for Avenue to build products to better support home buyers/sellers and realtors during buying + selling journey

Hypotheses to validate

 

Website as realtors' business card

Realtors don't approach with home sellers and buyers until home sellers and buyers need them

Referrals are primary source

Methods

Research Plan

Notion 

Interview 

2-3 participants

Vancouver

Realtors from different brokerages

Surveys

Geographical area

1000 response  

Mix of gender/age

Discover

Assumption mapping

Very Important, Very unknown

Home sellers and buyers look for realtors online

 Home sellers and buyers know where to find information

Home buyers use property search

Referrals are primary source

Home buyers and sellers want to know commission rate

Realtors don't approach with home sellers and buyers until home sellers and buyers need them

Home sellers look through past sold + testimonials when choosing realtor

Website as realtors' business card

Very Important, Pretty Well known

Home sellers and buyers connect realtors through open houses

Home sellers and buyers connect through referral

 Home buyers want emails from realtors

Engaging homepage of websites affect how long home buyers and sellers stay on the website

Explaining buyers exemptions for first time home buyer and new development exempt

Second time home buyer and seller tends to connect with their previous realtor 

 Introducing notaries/ lawyers to home seller and buyer

Not Important, Very unknown

Home buyer and sellers use online website for education

Sellers check in on how their properties is displayed and advertised

Journey Map

Survey Questionaire

based on the assumptions we came up with